Thomson Reuters had a large library of mobile apps with an inconsistent iconography used on mobile devices. Reflecting the desires of the different teams developing the app, or the legacy designs created before acquisition Thomson Reuters wanted to update its family of apps in order to present a consistent styling for its library of mobile apps that ran the gamut across different industries.
Working with the brand team, and different internal groups I worked to create a library of illustrations that reflected the purpose of the individual app that also stayed within constrains of Thomson Reuter’s brand identity. I started by limiting the pallet to two colors on a solid white background. I then created a grid and a template that allowed the designs to work in iOS and Android environments. I then worked to create a repeatable illustration style that allowed for interpretation and iteration.